Solutions
Keep media programs, retainers, and client conversations on the company, not in a private inbox.
In practice
PR is relationship work with brutal context switching. Felagar parks the company, the retainer, and the conversation in one place, with Rad able to read Vault notes when you need a recap.
When a journalist thread explodes, the account team should not hunt Slack for last month’s talking points. Vault documents and pulse sit next to the chat.
PR shops live in email and spreadsheets. The client thinks you forgot them. The intern cannot find the approved bio.
CRM and pipeline for new retainers and expansions.
Client chat (and calls) tied to the company, not a side channel.
Client Vault plus Rad for grounded recaps, with a human still in charge.
File the account, keep the retainer visible, and talk where the files already live.
Add the company, people, and retainer.
Drop approved bios, messaging, and reports into the Vault and Files.
Run day-to-day in client chat, with voice or video when it is faster.
Ask Rad for a recap, then confirm before anything goes back to the client.
Rad is Vault and pulse grounded, and it can still be wrong. Treat it as a draft, then confirm before you send.
Invited clients use client roles. Viewers cannot approve. Designers and brand managers approve deliverables. Admins can approve more.
Create an account, invite your team and clients, and you’re live, with no DevOps side quest. Updates, uptime, and the portal stay on us so you can stay on the work that pays.