Glossary

SOW

Statement of work: the written scope, timeline, and commercial terms for an engagement.

What it means

A statement of work (SOW) is the written scope, timeline, and commercial terms for an engagement. Agencies use it to define what is in, what is out, and how change is priced. Without one, guest reviews and extra rounds have nowhere to land.

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Related terms

Scope creepExtra work that lands after the brief, without a matching change to fee or timeline.
Fixed feeA project priced as one amount, independent of hours spent.
Client approvalA recorded yes on a deliverable or budget, not a thumbs-up in chat.

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