In practice
Account Pulse & automation
Account Pulse moves past a vague score. Each company gets healthy, attention, at risk, or critical, with explicit reasons drawn from overdue approvals, ticket age, budget burn, quiet days, stalled deals, and more. A curated trigger catalog lets you turn those same signals into actions: notify a user or team, create a task, send Slack, or call a signed webhook. Firings cool down so a sticky condition does not spam you every sweep.
Pulse answers what is going on with this client. Automation answers what should happen when the same condition fires. Both read one signal pass so health badges and trigger firings never argue.