Brand Guidelines · v 1.0
Build with it.Don't break it.
The principles, marks, palette, type, and tone that make Felagar feel like Felagar, across product, marketing, and every surface we ship.
Color system
Three soft tones do almost all the work.
Peach, lilac, and sky form the mark gradient. Mint and butter support status and accents. Ink carries type.
Copied hex to clipboard
Typography
Funnel Sans is the voice of every surface.
One family for display, UI, and marketing. JetBrains Mono handles code. Sentence case. No ALL CAPS except tiny labels.
Felagar
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Brand Guidelines · v 1.0
- Family
- Funnel Sans
- Fallback
- system-ui, sans-serif
- Case
- Sentence case · never ALL CAPS
- Source
- fonts.google.com
JetBrains Mono is for code.
API snippets, docs, tokens, and technical labels. Never for headlines or marketing body copy.
curl -X GET https://api.felagar.app/v1/projects \
-H "Authorization: Bearer $FELAGAR_TOKEN"- Family
- JetBrains Mono
- Fallback
- ui-monospace, Cascadia Code, Fira Code
- Use
- Code, tokens, IDs, CLI
- Source
- fonts.google.com
Logo & mark
A soft gradient mark beside a clear wordmark.
The rounded square carries peach into lilac into sky, with a light highlight. Pair it with Felagar in Funnel Sans.
Felagar
Usage
Six things never to do to the mark
- Don'tStretch or distort the mark or wordmark
- Don'tRotate, tilt, or skew
- Don'tRecolor outside the pastel palette
- Don'tFlatten the gradient into a single flat fill
- Don'tPlace on low-contrast grounds
- Don'tReplace the mark with emoji or a generic icon
Questions about the brand?
Reach out before shipping anything that carries the Felagar mark.
Contact us